ROMANIA presents the concept of vacationing in Europe this year at the Tourism Fair in Kazakhstan
High-level meeting with Kazakhstan’s Deputy Minister of Tourism and Sports, Yerzhan Yerkinbayev.
Starting today, Romania is participating in KITF, the tourism fair in Almaty, Kazakhstan, now in its 23rd edition. The event brings together exhibitors from many countries, including national pavilions from Georgia, UAE, Maldives, Malaysia, Thailand, Azerbaijan, among others, as well as an impressive list of hotels and resorts promoting themselves at the fair.
Corina Martin, Secretary General of FPIOR and Honorary Consul of the Republic of Kazakhstan in Romania:
“Last year, I proposed for the first time to the Ministry and industry colleagues that we begin promoting ourselves in a very important tourism market, one that Romania had not yet tapped into. I thank the Minister of Economy, Entrepreneurship, Digitalization, and Tourism, Mr. Bogdan Ivan, as well as our colleagues from Mureș, Harghita, and Bucovina—present here with us—for continuing this year to invest in the opportunity and importance of showcasing Romanian destinations to Kazakh tourists, in their own country, through Romania’s participation in this Fair.
Romania’s entry into the Schengen Area has made it a standout destination once again this year at the fair—tour operators from Kazakhstan, Azerbaijan, Turkmenistan, and other Asian countries are flocking to Romania’s stand, just like last year.
While at any tourism fair in Europe we are “just” another European country, often overshadowed by large and well-funded promotional stands from competing European destinations, at the Kazakhstan Fair, we are a star destination. We represent the gateway to a European holiday experience.
The largest foreign investment in Romania employs several thousand Kazakh workers in the Petromidia refinery in Năvodari and the Vega refinery in Ploiești. These workers are visited annually by relatives, family, and friends, who then return from Romania sharing stories about the country’s nature, landscapes, traditions, and unique tourist attractions. Among the favorites are Dracula’s Castle in Bran, Peleș Castle in Sinaia, the Transfăgărășan Highway, Transylvania, the Danube Delta, and multiethnic Dobrogea with its diverse seaside resorts and Ana Aslan therapies for rejuvenation.
Today, we had an official meeting with Kazakhstan’s Deputy Minister of Tourism and Sports, Mr. Yerzhan Yerkinbayev, during which we agreed to sign a Memorandum of Collaboration for the cross-promotion of the two destinations—Romania and Kazakhstan.
I am pleased that the Kazakh official accepted our proposal, and we will soon submit plans to organize cross-info trips for journalists, bloggers, and tour operators—both Kazakh visitors to Romania and Romanian visitors to Kazakhstan.
Currently, the Port of Constanța has become a major hub for freight traffic between the Caucasus basin and Western Europe. This has led to a significant increase in business travel between Kazakhstan and Romania. Kazakh officials and businesspeople are discovering Romania—a country that, until last year, had never promoted itself in Kazakhstan—and are eager to return as tourists.
I believe it is essential that we continue to present ourselves in this niche market, which offers real opportunities—to attract Kazakh tourists and visitors to Romania’s vacation destinations and cities. Businesspeople are also, in their own way, tourists—but Kazakhs know very little about Romania and about what makes us unique in the world as a country.”
At Romania’s stand, the destinations of MUREȘ, HARGHITA, BUCOVINA, as well as CONSTANTA – MAMAIA, are being presented.
A well-known hotel complex from Bucovina and the tour operator Mistral Tours are also attending the fair to engage with the Kazakh market.
The Federation of Romanian Hospitality Industry Employers (FPIOR) and RESTO Constanța are also present, supporting and promoting the Romanian destinations they represent at the fair.
We’ve scheduled meetings with tour operators who took part in an info tour in Romania in 2021. We’re meeting again to finalize circuits and itineraries in our destinations. I’m also happy to say that we have a special guest and excellent promoter at Romania’s stand—Mrs. Mădălina Lupu, Ambassador of Romania to Astana.
We return home with results that will significantly boost tourism between our two countries and will especially attract Kazakh tourist groups and circuits to many Romanian destinations.”
24.04.2025 / Editor, Andreea Dragan
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