SAINT-GOBAIN CELEBRATES 360 YEARS OF HISTORY WITH THE GLOBAL CAMPAIGN “360 YEARS YOUNG”
2025 marks the 360th anniversary of Saint-Gobain, highlighting the Group’s global influence, pioneering spirit, and holistic, circular approach to the concept of built space. Founded in 1665 by Louis XIV under the name Manufacture royale de glaces de miroirs, Saint-Gobain has a rich history intertwined with the history of France. Over 360 years, Saint-Gobain has transformed into a global leader in lightweight and sustainable building solutions.
To celebrate this 360th anniversary, Saint-Gobain launched an international communication campaign called “360 Years Young,” designed to honor its heritage while asserting its bold vision for the decades to come. Throughout the year, Saint-Gobain will carry out an extensive program for its 160,000 employees and external partners.
This ambitious project highlights the Group’s core values, iconic achievements, and its commitment to building a healthier, fairer, and more inclusive world. It also reaffirms the role of sustainable construction as a strategic solution to contemporary global challenges – such as climate change, resource conservation, and providing dignified housing for all of the planet’s inhabitants, amid demographic pressures and accelerated urbanization.
The campaign aims to achieve multiple goals: celebrating Saint-Gobain’s history, reinforcing its image as a global leader in sustainable building solutions, and enhancing internal cohesion around a shared vision. Additionally, the campaign seeks to attract future talent, engage strategic partners, and strengthen relationships with customers and business partners.
“360 Years Young embodies our ability to reinvent ourselves while honoring our past. It is a celebration of our pioneering spirit and our collective commitment to building a more sustainable and inclusive future,” said Laurence Pernot, Chief Communications Officer of Saint-Gobain Group. “This anniversary is a unique opportunity to amplify our global influence and share our ambition to make the world a more beautiful and sustainable place for all of us.”
Key elements of the campaign include: • A manifesto film of approximately two minutes, presenting the company’s history through the lens of 360 years of building, innovation, passion, and global impact of Saint-Gobain; • A journey to nine strategic destinations. By November, Saint-Gobain will be present in the United States, France, Brazil, South Africa, Australia, China, India, the UAE, and Poland to celebrate innovation in sustainable construction. These events will bring together employees, customers, and partners to showcase the company’s local and global solutions. The journey will be accompanied by the “360 Video Series,” a documentary series featuring nine episodes of 360 seconds each, exploring emblematic projects and innovative initiatives that reflect the Group’s purpose: Making The World a Better Home. Each stop on this journey will be unveiled through a Future Out of Home (FOOH) campaign on social media; • A special webpage for the 360th anniversary, available on the Group’s website at https://saint-gobain.com/en/360-years. This page will include all campaign content for the external audience, including videos (360 manifesto film, FOOH strategic destinations, 360 video series).
To give this celebration a unique voice, Saint-Gobain has enlisted two international ambassadors: François Gemenne, a climate change expert and member of the Intergovernmental Panel on Climate Change (IPCC), and Charlotte Kan, a journalist renowned for the human dimension of her stories, which have taken her around the world. Their mission is to embody the spirit of the campaign, be the voice sharing and describing how key events unfolded, telling the Group’s initiatives, and increasing its visibility on social media and in international media.
In Romania, Saint-Gobain has been present since 1992, providing today products and solutions from the Glass, Isover, Rigips, Weber, Abrasives, Prime Glass Working, PAM, Sekurit, Duraziv, and Chryso ranges to local markets and those in Eastern Europe and beyond.
“360 YEARS YOUNG” is an opportunity to celebrate not only our global impact but also the things that build the foundation of this success – our significant contributions locally, regardless of the country. In Romania, we are deeply committed to supporting the communities in the areas where we operate, both through direct support or creating jobs where people feel valued, and through supporting vocational education and research at universities in the country, as well as implementing sustainable practices in all our operations,” said Ovidiu Păscuțiu, CEO of Saint-Gobain Romania.
About Saint-Gobain A global leader in sustainable and lightweight building solutions, Saint-Gobain designs, manufactures, and distributes materials and services for industrial and construction markets. Its integrated solutions for renovating public and private buildings, for lightweight construction, and decarbonizing construction and industry are developed through continuous innovation and offer durability and performance. The Group, which celebrates its 360th anniversary in 2025, remains more dedicated than ever to its purpose: “MAKING THE WORLD A BETTER HOME.” Sales of EUR 47.9 billion globally in 2023 160,000 employees operating in 79 countries A Group committed to achieving net zero carbon emissions by 2050
In Romania, Saint-Gobain provides products and solutions from the Abrasives, Glass, Saint-Gobain Prime Glass Working, Sekurit, Isover, PAM, Rigips, Weber, Duraziv, and Chryso ranges, with approximately 2,000 employees across 14 industrial sites in Brănești, Călărași, Ploiești, Satu Mare, Turda, Suceava, Vălenii de Munte, Popești Leordeni, and Ariceștii Rahtivani. For more information about Saint-Gobain in Romania, visit www.saint-gobain.ro and follow us on Facebook @SaintGobainRO or LinkedIn @saint-gobain-romania.
06.02.2025 / Editor, Andreea Dragan
Andreea Drăgan joined Nine O’Clock in April 2023 as Deputy-Editor-in-Chief. She graduated the Faculty of Journalism and Communication Science in 2023 and holds a degree in communications sciences. She obtained the Cambridge Assessment English: First Certificate in English (FCE) diploma in December 2018 with a B2 Level. In August she was promoted to Editor of Nine O’Clock Newspaper after many interviews and articles written by her. Get in touch with her: [email protected]
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