Alexandrion Group: “18 years since the launch of Brâncoveanu Vinars! We celebrated the history, tradition, culture and excellence in the production of vinars with a large-scale event at the Bragadiru Palace, together with our guests: diplomats, dignitaries, businessmen, artists and media.
🎊 This special moment was a great opportunity to announce the new Global Brand Ambassador Brâncoveanu Vinars, Irina Baianț.
The evening started with a homage to the great ruler Constantin Brâncoveanu, whose personality marked and inspired the entire history of the Brâncoveanu Vinars brand, through a presentation by Prof. Dorin Stănescu, PhD in History from the University of Bucharest.
🥃 Jean-François Joumier, Master Distiller Brâncoveanu Vinars and Oenologist spoke to the guests about the remarkable journey of the Brâncoveanu Vinars brand and the production craftsmanship behind each bottle, highlighting the unique attributes that make this Vinars special – the carefully supervised maturation process, the rigorous selection of ingredients and the respect for tradition.
💬 Irina Baianț, Global Brand Ambassador Brâncoveanu Vinars, sent an emotional message expressing her appreciation for the brand and her commitment to the new role she has taken on: “Thank you for this welcome into the beautiful family that is called Alexandrion Group, for this honorable invitation to a position that I want to carry forward for Romania as I know best. I want to share with you something of what value, honor and the fact that people or spirits do not meet and attract by chance. Together with the people who have touched me throughout my life I have learned that responsibilities are a gift and I like to carry responsibilities, they honor me and give me meaning and joy. This position I will honor today I want it to be about respect, about culture, about the joy of giving and about grace.”
🎶 For an hour, the hall vibrated to the sound of famous opera scores, performed by soprano Irina Baianț, tenor Adrian Nour, violinist Alexandru Tomescu and flutist Cătălin Oprițoiu, accompanied by the Bucharest Symphony Orchestra conducted by Grigore Costin.
The evening ended on the beautiful terrace of the Bragadiru Palace, where guests savored the three expressions of Brâncoveanu Vinars: VS, VSOP and XO, enjoying the complexity of the flavors.
🎉 Many years of success and international appreciation, Brâncoveanu Vinars, ahead! 🥂”
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