Concerns arise over Mega Image‘s acquisition of Profi
by Nine O’Clock
The Competition Council has a number of competitive concerns regarding the transaction through which Delhaize “The Lion” Nederland B.V. (Mega Image) is acquiring Profi Rom Food S.R.L,
The concerns arising from the analysis conducted by the competition authority target both the retail market and the procurement market for predominantly food consumer goods.
On certain local markets where both chains are present, the operation could lead to a reduction in consumers’ choices for purchasing food products. Additionally, the transaction could have negative effects on the activities of some suppliers, considering, on the one hand, the reduction in the number of purchasing companies, and on the other hand, the consolidation of Mega Image’s position in the procurement market.
“As you know, the European Commission agreed to transfer the analysis of this case to us, at our request, given that the Romanian market is the most affected. This is the largest transaction in the retail market in Romania, and a complex analysis is required. That is why we are consulting with authorities in other member states that have managed similar transactions, but we also want to hear the views of those affected: agricultural producers and processors, competitors, consumer associations,” said Bogdan Chirițoiu, President of the Competition Council.
Delhaize “The Lion” Nederland B.V. (Mega Image) can submit commitment proposals to the Competition Council to address the competitive concerns.
These commitment proposals will be evaluated, and the competition authority will consult third parties regarding their effectiveness, in the form of a market test.
The Competition Council is awaiting any observations from suppliers and/or competitors regarding the competitive concerns raised by the authority, via email at [email protected] or by post at the following address: Competition Council, Piaţa Presei Libere nr. 1, Casa Presei, corp D1, sector 1, Bucharest, postal code 013701, Post Office no. 25.
Source: https://www.consiliulconcurentei.ro/
14.08.2024 / Editor, Andreea Dragan
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