PepsiCo launches the “She is PepsiCo” campaign, celebrating women thriving in supply chain careers

 PepsiCo, one of the leaders in the food and beverage industry, launches the global campaign “She is PepsiCo” in Romania. This campaign recognizes and promotes the contribution of women thriving in supply chain careers, highlighting their innovative abilities while encouraging more women to aspire to such opportunities.

The campaign will rebrand some of the company’s highly visible delivery trucks with the names and faces of She is PepsiCo honorees. Featuring photos of these employees in their work settings, in place of the company’s brands, is at the heart of how the global campaign aims to celebrate and empower women.

“At PepsiCo, we believe in the power and potential of every woman. That’s why we’re launching the campaign ‘She is PepsiCo,’ a celebration of the extraordinary contributions of women in the food and beverage industry. We aim to highlight the essential contribution they bring to our success and inspire the next generation of leaders. We envision a future where equity and inclusion are fundamental, where every woman has the opportunity to build a successful career at PepsiCo,” stated Silvia Petre, HR Director PepsiCo East Balkans.

At local level, it’s notable that PepsiCo East Balkans stands out for its gender balance, with 43% women and 57% men among the entire employed population, and among the leaders in East Balkans, the percentage is 53% women and 47% men. This statistic underscores PepsiCo’s commitment to promoting an inclusive and equitable work environment, where the focus is primarily on the talents, skills, and values that each team member consistently brings.

PepsiCo recognizes the importance of women seeing the opportunities available to them. The She is PepsiCo campaign demonstrates how women can build and grow a meaningful frontline career at PepsiCo supported by the tools and culture to nurture their continued development.

“Getting more women to apply for frontline roles isn’t just beneficial for the employees, their families and the communities where we operate — it’s also important to our business,” said Becky Schmitt, Chief Human Resource Officer, PepsiCo. “PepsiCo wants women to clearly see the career opportunities that are available to them and hear from the women who are thriving in frontline careers, and beyond. We hope people who see these trucks in markets around the world will be inspired to apply for a role at PepsiCo.”

She Is PepsiCo Honoree Profiles

The She is PepsiCo campaign visibly spotlights the diverse array of women in frontline roles at the company. Each of the honorees has a unique career journey, finds different value from their role, and has individual career goals. These are a few of their stories:

• Anemari V. – Syrup Room Operator: Despite personal challenges, she excels in her job, demonstrating qualities such as empathy, tenacity, dedication, and perseverance.

• Cristina C. – Warehouse Manager: She stands out with an infectious passion and a results-oriented approach. Remarkably, Cristina’s 17-year journey at PepsiCo began with her first job. Beyond her professional accomplishments, she has fostered a positive team culture and mentored those around her.

• Alexandra B. – Quality Specialist: At 30 years old, Alexandra is a dedicated and curious individual, despite being introverted, she excels as a coordinator and is passionate about technology. She has had an interesting career progression, holding six roles in seven years.

  

“She is PepsiCo” reflects PepsiCo’s “A Space to Be You” aspiration to create a collaborative, equitable, and inclusive space where everyone, regardless of what we look like, where we come from, or whom we love, has a voice. This mantra extends to PepsiCo’s business partners and the communities it serves and helps drive the company’s progress toward its pep+ ambitions, including achieving gender parity in management roles globally, maintaining pay equity, and helping to uplift underserved communities around the world.

Learn more about career opportunities at PepsiCo at: www.pepsicojobs.com.

Discover the story of the women behind the PepsiCo supply chain here.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Campaign video: She is PepsiCo

11.03.2024 / Editor, Andreea Dragan

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