So much, so cheap! Pepco launches new Super HIT spring offer, with prices under 10 lei on clothing items
Pepco announces the start of the “Super HIT” spring campaign, which includes products at extremely advantageous prices. With these offers, the retailer aims to meet the demands of consumers who, in times of high inflation, are looking for affordable but quality products needed in everyday life. Included in the promotional campaign are, among others, home accessories, cups, candles or food recipients, as well as children’s and adult clothing, which once again underlines the competitive benefits for shoppers in the market.
Some examples of “HIT prices” are cups, candles or food containers, which start at just 6.50 lei. This month, Pepco’s offer also includes children’s T-shirts at promotional prices of 8.50 lei. Baby bodysuits, tights, pants or underwear for children and adults will also be available at promotional prices during this period.
“When prices on the market are going up, we are freezing them, and for some products we have even reduced them. We keep track of the market situation and respond to the needs of our consumers who especially now are looking for good value for money. We understand how important price and financial stability is in today’s times, which is why we have started promoting our spring ‘Super Hit’ offer to let as many people as possible know that they will always find at Pepco clothes and homeware at really low prices,” says Agnieszka Jaworska, Pepco Group Commercial Director.
The current promotional offer is the result of the analysis of consumer needs, but also of data and sales results from 2023. As a result, in this promotion, Pepco is focusing on products that have enjoyed particular popularity over the past 12 months. These include licensed tops for babies and children, whose sales exceeded 10 million products sold in 2023, underwear such as hidden (no-show) socks for women, which also generated 10 million products sold last year.
“In our communication activities, we always focus on informing consumers about the offers available in stores. But for the first time, we are not presenting a new or limited collection or a seasonal offer, but highlighting products that can be bought all year around at discounted prices. Over the next two weeks, with Pepco’s ‘Super Hit’ offers, consumers will have the opportunity to purchase both products regularly available in our stores and so-called in-out lines, introduced for short periods only. What these have in common is extremely low prices”, said Agnieszka Olejniczak, Marketing Director Pepco.
The spring promotional campaign includes, among others, TV commercials, digital activities and special branding placed in store windows, in the checkout area or in the aisles.
Pepco’s offers are increasingly popular with customers, who make on average more than 30 million transactions per month in all European stores in the network, across around 530 product categories. Almost 7 out of 10 visits to a Pepco store end with a purchase.
Pepco Group
Pepco Gorup was established in 2015 and is made of strong retail chains, namely Pepco, Dealz and Poundland, cooperating with PGS, a global supplier. At the time being, Pepco Group has over 4800 stores in 21 countries, hiring ca. 47 000 people.
Pepco
Pepco, the so-called value retailer, is the fastest growing European retail chain offering clothes for the entire family and homeware at highly attractive prices. After nearly 20 years of constant growth, Pepco stores are visited by customers making 30 million transactions per month. The company, headquartered in Poznań, now hires over 31 000 employees in 19 countries in the entire Europe, and has a network of over 3600 stores.
06.03.2024 / Editor, Andreea Dragan
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