City Grill Group: The 34.9 lei lunch menu brings a 15% increase in the number of customers for the lunch menu
City Grill Group, one of the strongest domestic players in the HoReCa industry, is experiencing a 15% increase in the number of lunch menus sold compared to the same period last year, solidifying its position as the preferred lunch destination for Bucharest residents. This positive trend reflects the favourable response from customers to the “lunch menu” available from Monday to Friday in all City Grill Group restaurants, priced at 34.9 lei. It is specific to each restaurant and includes two main courses that change monthly to provide variety and maintain the interest of loyal customers.
City Grill Group currently operates restaurants and cafes under the brands Hanu’ Berarilor, Hanu’ lui Manuc, Pescarus, Caru’ Cu Bere, Buongiorno.Italian, City Grill, and the La Boheme hotel. All locations have a loyal and highly active customer base. City Grill chain restaurants cater to all categories of clients and are renowned for their quality-price ratio. In fact, the 34.9 lei lunch menu with two courses is one of the most efficient choices for lunch in Bucharest.
Thus, the lunch menu available from Monday to Friday, between 11 AM and 5 PM, in all CityGrill restaurants offers a rich range of dishes, tailored to each restaurant’s specific cuisine. This includes soups, antipasti, and pasta, as well as pizza, steaks, burgers, and dishes featuring seafood or traditional gastronomy specialties.
“We are delighted to see that City Grill remains a trusted choice for ‘meal breaks’ and for anyone who wishes to enjoy an authentic culinary experience at an affordable price. We constantly diversify and innovate the menu, paying great attention to the price-quality ratio, as well as to the customers who walk through our doors. The very high volumes we handle in the Group’s 16 restaurants allow us to create affordable solutions for a delicious lunch experience, with fresh dishes and quality ingredients, all very efficient in terms of service speed, culinary experience, and, of course, cost,” states Daniel Mischie , CEO of City Grill Group
Each month, over 35,000 customers enjoy the lunch menu at City Grill Group’s restaurants.
Maintaining their commitment to transforming Romanian cuisine and hospitality into an authentic and innovative experience, City Grill Group surprises customers with a new lunch menu tailored to the specific characteristics and clientele of each brand. This approach adds a touch of freshness and diversity, positioning City Grill restaurants at the top of lunchtime destinations.
The 34.9 lei lunch menu includes 2 main courses, allowing customers to choose from a total of 3-4 options, thus personalizing their culinary experience.
For example, in Buongiorno.Italian restaurants in October, Chef Alex Ilinca offers a choice between cauliflower cream soup, coconut borscht, meatball soup, or potato with marinated mackerel for the first course. For the second course, customers can opt for breaded cod with potato wedges, milk-fed veal schnitzel with mashed potatoes, pizza, or chicken gyro burger served with potato chips. Any combination of 2 dishes from the above costs 34.9 lei.
Additionally, customers who are part of the Out4food community can access a 5+1 offer on lunch menus, meaning that for every 5 lunch menus consumed, the 6th one is complimentary. All the customer needs to do is download the Out4food app and register.
About City Grill
City Grill Group is the most prominent player in the Romanian restaurant industry. Founded in 2004, City Grill Group currently operates restaurants and cafes under the brands Caru’ Cu Bere, Hanu’ lui Manuc, Pescarus, Hanul Berarilor, Buongiorno.Italian, City Grill, and La Boheme, the first hotel in their portfolio.
Since the first restaurant, City Grill Group’s core idea has been to provide customers with a suitable place to invite a business partner for a meal, to create a necessary relaxation spot during lunch breaks, with family or friends. Through the operated restaurants, City Grill Group caters to the urban customer who enjoys spending leisure time in the city and arranging business or personal meetings over coffee. The menus in the restaurants are accessible and varied, featuring both Romanian and international cuisine.
Whether we’re talking about iconic recipes or any other dish from City Grill Group’s restaurant menus, the ingredients used are the finest for the customers. The “secret” behind the dishes in City Grill Group’s restaurants lies in the fresh ingredients, carefully controlled, and tested for origin, without any food additives. From freshly fried potatoes, peeled and hand-cut, to cage-free eggs and vegetables grown in their own greenhouse near Targoviste, the philosophy that the Group’s chefs follow is to extract the natural taste of the ingredients, enhanced through combinations and spices like salt and pepper.
In all restaurants within City Grill Group, where they cook daily for nearly 15,000 customers, oil, glass, cardboard, and plastic are recycled, and food waste is reduced through active campaigns.
05.10.2023 / Editor, Andreea Dragan
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